Liverpool Revises Ticket Price Plans After Fan Protests
Liverpool announced Thursday it has reversed course on planned inflationary ticket price hikes over the next three years following protests by supporters. The club now will apply an inflationary increase next season and freeze prices the following year. Fenway Sports Group, the club's owner, moved to address fan unrest at Anfield.
Thousands of fans protested during Liverpool's match against Crystal Palace on April 25, 2026, holding up yellow cards reading "Caution: Anfield's Soul at Risk." Supporters also boycotted food and drink sales at the stadium and accused the club of greed after price increases were proposed in March. Fan group Spirit of Shankly criticized the hikes as a choice driven by greed despite the club's success under FSG, including two Premier League titles and a Champions League victory.
Liverpool reported record revenues exceeding $952 million for the year ended May 2025, ranking highest among Premier League clubs per Deloitte and fifth in Europe behind Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain. The protests echoed unrest among fans of FSG-owned Boston Red Sox, who saw a plane banner calling for a sale last week amid a poor season start and the April 25 firing of manager Alex Cora.
Spirit of Shankly thanked Liverpool for listening and engaging. The club pledged to explore commercial ideas with the Supporters Board for longer-term solutions, though it cautioned that future inflationary increases may still prove necessary absent progress.